Set Up an Automated Rule
Mandelbrot, a mathematician of Polish origin, who developed a new mathematical model known as fractal geometry. Mandelbrot was able to find this solution thanks to his transversal understanding of many different areas, including mathematics, physics and biology. The expanded search for sources is associated with the adoption of lateral thinking a creative approach to problem solving that consists of thinking unconventionally and outside the lines. From funny anecdotes to the resolution of engineering problems , lateral thinking helps to get out of the dead ends of vertical thinking and allows data driven strategies to become truly performing and open up new market segments, the elusive blue oceans . Google and Netflix use a combination of data collection and analysis and lateral thinking to improve their products and services. AirBnB uses data and location to improve customer experiences , such as recommending vacation spots and personalizing content.Spotify applies the same model to develop and recommend personalized playlists to photo editing servies its users. Crowdsourcing Amazon Mechanical Turk or CrowdFlower and gamification Nike+ Running or Duolingo or our local Fanta Sanremo are less well known but equally widespread ways of applying lateral thinking. The horizon of a cookieless world, through predictive marketing combined with marketing automation and lateral thinking models, transforms the paradox of data loss into a great opportunity for marketers and agencies . The data driven strategy is not complete if the analysis does not become the drive to improve efforts and results, history is full of incorrect analyzes and applications of even worse conclusions.
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In a nutshell, the emphasis is to be placed not so much on one tool over another but rather on a perspective that allows the inclusion of multiple paths , methodologies and approaches which must then be verified and verified and verified and verified and verified each time. If for some reason it seemed like an easy path, or one that could be made comfortable on the sofa, I will close with one last anecdote. To find out how long it takes to develop critical thinking and systematize it.
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