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Let's start! The history of Netflix: stages that marked its evolution If we take a flashback, if we open the channel to the history of Netflix , we can divide it into major phases, four phases marked by important decisions, by changes in the market and by the evolution of consumers. Join me on this journey! The launch of Netflix: a DVD rental platform by mail Netflix was born on August , , it was created by Marc Randolph and Reed Hastings . It all started when the latter rented Apolo from Blockbuster, which at the time was the leading company with thousands of video stores around the world.
When he returned it a few days late, he had to Belarus WhatsApp Number pay a $ penalty. At that time we were in the heyday of the internet, so to speak. Just when people started selling products over the internet. This incredibly caught the attention of the founders, what other things could be sold online? And the truth is that they considered multiple options until they decided on renting movies by mail . They had many detractors, many people told them that it was not a good idea. And the truth is that they may have been right. Let's see why: There was no streaming : or anything like that, so we watched movies with DVDs and these were sent to customers by mail. It was not an innovative business model : there were agreed return dates and penalty rates for returning it late.
Mainly Blockbuster, which had thousands of stores at that time. Days of waiting to receive your DVD : when, really, if you wanted a movie you just had to go down to the corner store and rent it. It took you about… minutes? But having to receive it by mail you had to wait about or days. What value was provided to customers? The economic model : monetization through rental consists of paying for the product once and amortizing that investment through that “loan.” In the case of a DVD it could work very well; You pay $ for a movie and rent it for $ each time, so you recover your investment in about days.
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發表於 2024-3-9 14:03:30