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You want a title that piques the curiosity of potential readers, but you also want to ensure that the search engines (especially Google, of course) score your blog post highly. SEMrush researched the impact of title length on article performance. And quite surprisingly, articles with long headlines (more than 14 words) get 2x more traffic, 2x more shares and 5x more backlinks than articles with shorter titles. The conclusion of SEMrush?into the content of the article and therefore the value for the reader.
As a result, it attracts more readers, who then share it more. Research SEMrush: The length of the title affects the performance of an article. Longer titles, seriously?! I am genuinely surprised by scoring those long titles. For example, I knew this photo editor HubSpot study (from 2017) , where titles under 14 words score better. Google also does not show long titles in their entirety, as can be read here at Moz. I also wonder if it could be a cultural difference: do the English like longer titles.
Articles in all kinds of languages were included in the survey, but the vast majority were in English. At Frankwatching we try to keep titles short (also based on our own research). And that is a struggle, precisely because you do not want to be too cryptic and also want to score in terms of SEO. Our experience (so far) is: shorter titles (but not too short) generally score better on our platform. Read also: 9 important tips for writing super strong blog titles What about your blogs and articles.
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發表於 2023-10-11 13:32:00