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Content is also an important Google ranking factor. So it's a good idea to take care of unique content as soon as possible. What else is worth knowing about this topic? Below is the most important information. We encourage you to read! Category descriptions – why are they necessary? Why are category descriptions so important? We hasten to explain. Category descriptions and user satisfaction One of the reasons why your website should have unique category descriptions is because of customer needs. Before the user decides to purchase, he or she wants to read the information about a given product.
  
It is obvious. The lack of a description may discourage the purchase and cause the user to leave our website and take advantage of the competition's offer. A well thoughtout, substantive description of the category will provide users with all the necessary photo retouching information. It will explain what you sell, discuss the features of the products, their composition, and the materials from which the item was made. It will provide information about color, size, price variants, etc. Moreover, the advantages of the products mentioned in the description and the benefits resulting from their purchase will be encouraging for the user.



They will increase the chances that the customer will take advantage of our offer. Category descriptions and website positioning Visibility in organic, i.e. free search results, is necessary these days. Users look for almost everything on the Internet, from information to advice and all types of products and services. Virtually all Internet users only visit websites that are on the first page of the search engine, i.e. in the TOP. Websites and positions record little traffic and very low conversion. The factors taken into account by Google algorithms when determining page ranking include content, including category descriptions.