The reason why we can grab traffic

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Through the expansion of these content with strong offline attributes and strong life attributes, Xiaohongshu has successfully received traffic from vertical content platforms such as Xiachuchi, Mafengwo, Haohaozhu, and Dianping. Even according to a community practitioner, "Little Red Book handles the traffic of all platforms that focus on graphics and text and use search as the main recommendation logic, including Baidu, Taobao, and Zhihu."  from these platforms is related to the product form of "community". Japanese author

Ryo Yamazaki said in his book "Community Design", "What is Afghanistan WhatsApp Number more important than designing space is the relationship that connects people." In the community development process of Xiaohongshu, it has always emphasized the "human feeling" and the "ordinary feeling". "The expression of people" and "the connection between ordinary people and ordinary people" are probably the same logic. It is the ordinary content of countless ordinary people that forms the source of the reality and sense of life in the Xiaohongshu community. It is also because of this





that Xiaohongshu can realize the content generalization and crowd-breaking journey from an absolutely useful "shopping guide" to a relatively niche "new lifestyle trend" to a "life experience" for the general public. . Only at the stage of the "life experience" platform will "offline" become a key element of Xiaohongshu. Otherwise, offline content will be just ordinary content, and offline activities will be just ordinary local promotions, which will not create any connection with the community.