Use Active Voice Concentrate

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On using the active voice throughout your content as much as possible. Active voice helps you make your point more succinctly, while the use of passive voice tends to muddy up your sentences. Here’s how to tell the difference: Active Voice: the subject of your sentence is doing something (e.g., He wrote the white paper.) Passive Voice: something is being done to the sentence’s subject (e.g., The white paper was written by Jonathan.) While both of these are grammatically correct, the active voice is concise and clear, while the passive one is longer, weaker in presentation, and comes off as boring.

Copywriting vs Content Writing: Which is More Valuable for You? 8. Be on the Lookout for Word Repetition Review your content and seek out the repeated usage of the same words. This repetition can occur in a sentence, paragraph, or the overall length of Bahrain WhatsApp Number the content itself. State of Marketing Report 2024 If you find the word is necessary, consider using synonyms or find another way to write it. While inserting your keywords or keyphrases is essential to your SEO strategy, too much repetition is harmful. 9. Simplify your Word Choice The most effective and compelling content online today is written at the 4th to 8th -grade reading level.



To achieve this, start by simplifying your word choice whenever possible. In other words, ditch those complex or fancy words and find another way to express them. There are exceptions, however, such as when you need to use more complex and unfamiliar words like in a legal blog post or article. 10. Eliminate Filler Words Avoid using those filler words, such as very, and that.These words take up valuable space in your content. They also make your sentences too long and take up too much of your reader’s time and cognitive abilities.