Google found that when search ads for

PhoneData

Ads you are ensuring that your brand dominates the search results, and that you stand a better chance of getting those valuable clicks. PPC helps you recover missed search engine clicks You might assume that if your brand is already ranking first for a particular keyword i.e. naturally in search engines), you don't need to purchase a PPC ad for the same keyword. After all, what's the point of appearing on the same page twice A study conducted at a keyword were paused, nearly  of the traffic generated by these ads was not replaced by rankings. This means that pausing PPC advertising

may negatively impact your traffic, even if your site ranks  organically! With PPC, you're getting back clicks and benefits from searchers that you might otherwise have missed. Even if you don't naturally rank at the top, PPC can help you attract traffic Phone Number Data from those searching for your products or services, often for a very small amount of money. Remarketing gives you an opportunity to bring visitors back Let's say your website ranks fairly well thanks to your SEO efforts, and attracts a fair number of visitors, but these are shoppers or potential customers who take some time to make a



decision. You can combine SEO with a form of pay-per-click called remarketing to bring those visitors back to your site to complete a purchase or conversion later. For example, if someone is shopping for office supplies on your website, but wants some time to think about it, you could buy ad space from a website in the Google Network to show them ads on the same office supplies later. This will remind them to come back. To your site and complete the purchase process. By combining SEO and PPC in this way, you can reach previous visitors and encourage them to come back to complete a purchase or convert into a lead. Whereas without remarketing they may have forgotten about you completely. PPC allows you to test new keywords for SEO Search engine optimization often takes a lot of time, research, and expense. There may.