Automated process You can increase conversions

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Check out our landing page guide so you know exactly how to create great landing pages. 3- Use the correct keywords Keywords are very important, so it is right that you choose the best ones for your ad. Long-tail keywords are some of the best types of keywords because they are very specific and can target a single business. For example, let's say you run a cat clinic. Generic keywords like “cat clinic” won’t target people in your area, but something like “cat clinic in Belvedere” will likely attract the right audience. 4-  by improving your bidding process. Tools like Smart Bidding can increase or decrease bids based on the chance of success.


Therefore, you will only spend money when there is a greater chance of success. 5- Use ad extensions Extensions can take your ad performance to the next level. These extensions allow you to define phone number database your sites, services, goods or sales promotions. For example, you can include a phone number in your ad so people can call you to inquire about your services right away. 6- Use negative keywords Google Ads allows you to include negative keywords. Using these keywords indicates what your product or service is not, thus preventing you from appearing in irrelevant SERPs. Using the example of a cat clinic, you could only cater to cats and not dogs or other pets. In this case, you can exclude phrases like “dogs” and other qualifiers.

   


Measure and improve your strategy When you integrate your ads with Google Analytics, you can track important metrics like page popularity, which keywords drive the most traffic, and more. Collecting and analyzing these and other meonce you submit your ads for review. 9- Link your Google Analytics account You likely have Google Analytics set up on your website (if not, here's how to do it on WordPress) so you can track traffic, conversions, goals, and any unique metrics. You also need to link your Analytics account to your Google Ads account. Linking these accounts will make it easier to track, analyze, and report between channels and campaigns because you can view these events in one place. 10- Add UTM codes Google uses Urchin Tracking Module (UTM) codes to track any activity associated with a specific link. You may have seen it before – it's part of a URL followed by a question mar.