The store advertising on AdWords.Google Ads: Cost vs.

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If you look at the figure below, you’ll see that the average cost-per-action (CPA) can fluctuate widely depending on the time of day. This offers canny advertisers an opportunity to reduce costs if ad budgets are being stretched thin.Online advertising costs ad scheduling impact on cost per acquisitionCPA by time of day, across both weekday and weekend searches. Notice how weekend CPAs tend to be significantly higher than weekday CPAs.Another way to control your Google Ads budget is through geotargeting.To continue our real-world retail business example from above, the same business hoping to attract foot traffic to a physical store probably isn’t going to see much return on ads being shown to users that live outside that business’ service area.

Online advertising costs AdWords geotargeting options physical radiusGeotargeting options Benin WhatsApp Number in effect in Google Ads. This example shows a physical radius of 20 miles around Boston.This is what makes geotargeting so powerful; it allows advertisers to target the locations that are likely to have the greatest impact.bined with dayparting, this affords advertisers much greater control over where and when their ads can be displayed.Yet another method you can use to keep your advertising budget under control in AdWords is device targeting. Again, using our physical store as an example, device targeting allows advertisers to – you guessed it – target specific devices with their ads and bid higher for searches performed on mobile devices.





Online advertising costs enhanced campaign bid adjustment device targeting AdWordsIn the figure above, Enhanced Campaign bid adjustments are used to modify bids based on Locations. Advertisers can use bid adjustments in the Devices tab.This means that advertisers can bid on higher-cost keywords, such as highly lucrative “near me” searches, as these keywords often have much stronger commercial intent and signify much greater likelihood of that searcher following through on their search by visiting a nearby store – in our example.