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Brand identity is an essential element for the success of any business project. It is what distinguishes the product or service from other competing products and services, and it also helps build a positive mental image among customers about the product or service. The commercial identity includes elements such as the logo, brand colors , the way the name is written, in addition to other elements that contribute to conveying the desired image of the product or service. The importance of commercial identity lies in the fact that it: It helps distinguish the product or service from others and thus attract customers' attention. Makes the brand easier to remember by customers.
Provides a competitive advantage for a product or service by building a positive reputation. It helps build Afghanistan WhatsApp Number customer loyalty to the brand in the long term. Enhances confidence in the product or service. The main objectives of designing a business identity are: Distinction and uniqueness from competitors. Communicating the desired values and personality of the product or service. Attract the attention of target customers. Enhancing ease of recall and recognition of the brand. Build a good and positive reputation for your product or service. Create a strong relationship with customers and build their loyalty in the long term. A successful business identity is one that effectively achieves all of these goals.
Types of business identity Brand identity consists of several basic elements, the most prominent of which are: The logo or logo The logo is the primary visual element of brand identity, and is what visually distinguishes the brand. The logo should be simple, easy to remember, and reflect the brand's message and values. Colors Colors are used to add personality to the brand and attract the attention of the target audience. Choose the colors appropriate to the nature of the product or service and the desired impression conveyed to customers. Writing font or font The typeface or fonts used to write the brand name are an integral part of the visual identity. A clear, easy-to-read font should be chosen that matches the nature of the brand.
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