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Ideally, you should link to domains that are also in the top 10 for this search term. Number and quality of links within the document Different algorithms are used here, but: When it comes to editorial articles, good external links help . They show that you have researched well and also cited sources. Of course, you don't need to do this with the category description in an online shop. However, it is a very important criterion for editorial articles. Also: Do you link to trustworthy domains or to cheap affiliate sites? Number of images and videos Images and videos can be essential for a good ranking.
Of course, it depends a lot on the keyword: in the financial sector you don't necessarily India Car Owner Phone Number List need a lot of images, in the fashion sector they are essential. Google knows exactly where users expect lots of images and where they don't. Check out the competition! Freshness of the document (“Query deserves freshness”) Some search queries are given the abbreviation “QDF” in the algorithm. These are keywords that not only have to deliver good search results, but where the search results should also be very up-to-date. Examples include search queries for news, but also for “iphone”. Because even a very strongly linked page about the iPhone 4 is no longer what users are looking for.

When users search for “Iphone”, the majority want to know something about the iPhone 6. Less important ranking factors Number of keyword repetitions in the document You shouldn't work with "Keyword Density" these days, but of course it makes a difference whether I mention the main keyword just once or several times in a document. Nonsensical repetition of words is of course nonsense, but every now and then a keyword appears when a text revolves around it. Keyword included in the alt attribute of the images Clear: The keyword should be included in the alt attribute.
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