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Instead of making claims and expecting visitors to simply trust the Marketing messages you're putting out, your blog content can provide cold, hard evidence of your knowledge on the sector, the unique characteristics of your products and services compared to the competition, and more. . Guide prospects through the Buyer's Journey Maybe you've got lots of information on your website, but prospects are getting lost along the way. You already know that in Marketing and Sales, prospects need to be taken by the hand and led down the funnel towards the close of the sale. Because of this, you need to have content that ranges from educational to comparative to commercial, thus guiding prospects via your content down the funnel. Creating blog content for each stage of the Buyer's Journey makes sure every audience segment is covered, at the right time and place in the buying cycle.

Enhance your online positioning Do you want to draw in consistent traffic? Page of search photo editing servies results get of traffic, and the top organic listing on Google will get of traffic. Ranking highly on search engines can make or break your business in this day and age. Although traditional media like magazine ads and TV commercials have their place in Marketing strategies for some companies, the majority of companies need to bulk up their online offerings to get a bigger piece of the market share. The more pieces of high quality, SEO optimized web pages and blog posts you have, the more opportunities you have to reach your audience and gain customers.



Establish a deeper relationship with your customers blogging for business establishes a trusting relationshipAlthough the end goal of most businesses is to make money, that isn't the goal of your customers; they are looking for a business that takes care of their needs and that is aligned with their values or objectives. By creating a blog, you have the opportunity to show a human side to your brand, going beyond "just business". Use blog posts to form a relationship with your prospects, connect with them on a more personal level, and offer relatable advice and solutions. Show them you're invested in their problems and that you're there to provide solutions. Moreover, a blog gives you another outlet to express your tone and style, which will strengthen your brand image and positioning in the mind of your audience.